- TREND NO. 1. Restructuring of America from an industrial society to a society based on information and knowledge. Inherent are changes as profound as those encountered when the country moved from an agricultural to an industrial society.
- TREND NO. 2
. The 1980s were a decade of unprecedented diversity among people, groups, institutions and geography, and an incredible market-segmented, decentralized society. Finding your market niche will be the business trick of the 1980s.
- TREND NO. 3
. Global economic interdependence of nations—a major trend in which developing countries supply the world’s industrial products; developed nations emphasize high-tech and information products.
- TREND NO. 4
. Decentralization of all our institutions: business, governmental, social and political. For example, the computer is allowing big companies to disperse profit centers; government powers have already been moved from Washington to the states, local governments and companies are taking over welfare programs.
- TREND NO. 5
. Return of old-fashioned self-reliance. We have accelerated the moving away from dependence on institutions—including government, the medical establishment, corporations and the school system.
- TREND NO. 6
. The long-dominant business management pattern is undergoing a revolutionary upheaval. The old "top-down" corporate boss system is giving away to the innovative "bottom-up" system where employees have a say in how their companies are run.
- TREND NO. 7
. The traditional line-up of political power in America is undergoing such a profound change you won’t recognize it in a few years. Voter interest will center almost exclusively on local and regional issues. National politics will be secondary.
- TREND NO. 8
. The population shift from North to South will continue and profoundly change the character of regional business and career opportunities. But not the entire South will benefit—the trends predict specific areas and cities of greatest growth and opportunity.
- TREND NO. 9
. The computer is a liberator rather than a tyrant and slave-driver as many had supposed. Home computers give individuals quick access to information formerly available only to companies. Also, with computers to keep track, companies can—and will—have different contracts with each of their employees.
- TREND NO. 10
. Demand for personal contacts and expanding human inter-relationships is going to skyrocket as people are exposed to more high technology—"high-tech/high-touch," a constant search for balance between technology and human contact……….Good Luck, John Naisbitt.